Why did the ford edsel fail
Ford edsel...
Edsel
Edsel was a make of car and a new car making division introduced by the Ford Motor Company on September 4, 1957. The company called that day, "E-Day." It was named after Henry Ford's son, Edsel Ford.
The Edsel was also one of the biggest failures in history. It was sold for only three years, ending in 1960.
Henry ford ii son
Ford planned to move their Lincoln brand upmarket and put another make in beneath it. Design of the Edsel began in 1955 under the name "E-car" which stood for "Experimental car".
Edsel produced four models their first year, the 1958 model year.
These were the large Citation and Corsair, and the smaller, easier to buy Pacer and Ranger.
These were the different body styles offered:
- Corsair: Same, no convertible
- Pacer: 2 door, 4 door, 2 door sedan, 2 door convertible
- Ranger: 2 door, 4 door, 2 door sedan, 4 door sedan
The Bermuda, Villager and Roundup were station wagons based on the two smaller Edsel models.
They were basically the same as the 1957-59 F
